It now seems that hundreds of jobs are at risk at Air New Zealand. Apparently, this is because the struggling airline is looking forward to increasing its revenue by slashing jobs. Not only that, but the airline is also looking at cutting certain routes that are not doing well. This may mean that certain routes, like the company’s London route, will be gone soon.

Reports show that the airline is hoping to lift its annual profits back to $NZ110 million by 2015. This is a big jump from the current $NZ37 million that the company is in the hole for the six-month that ended June. A lot of this had to do with the flight disruptions caused by earthquakes in Canterbury and Japan.

Of course, it is worth noting that it’s mostly just Air New Zealand’s long distance flights that are not making money. The company’s domestic and trans services are doing just fine. Unfortunately, they are not doing well enough to offset the company’s struggling long-haul service.

Rob Fyfe, who is the Air New Zealand chief executive, said that they need to reduce their costs to reflect the lower level of demand for air travel. The company will likely be doing this in the coming 12 months. Increasing price competition is making it hard for the airline to fill its aircraft. The company is currently holding a review to consider just how to cut costs and boost income. No part of the airline is safe at this point.