It seems that hotels in both the United States and Asia are posting falls in all three key performance indicators for October. This information comes in the from of a report by STR Global. The report also shows that only Europe saw mixed results with some cities able to post double digit growth in occupancy and revenue per available room, while others saw nothing but sharp falls.

The United States hotel industry’s occupancy rates fell by 6.2 percent to 58.1 percent during October. The average daily rate dropped by nearly 8.2 percent to finish out at $99.08. These hotels saw the revenue per available room drop as well by 13.8 percent to finish out at $57.57.

The president of STR Global, Mark Lomanno, said that occupancy continues to show some improvement. However, as these reports clearly show, this slight rebound has not resulted in any kind of meaningful change to the decline of hotels so far. It appears that it will take many more months for hotels to start seeing any kind of rebound in their pricing.

The Asia/Pacific hotels also showed some pretty grim results for this October when compared to the results of October 2008. The managing director of STR Global, Elizabeth Randall, said that coming into the last quarter of 2010, all sub regions across Asia saw occupancy stabilizing in the month of October. This helped to soften the revenue per available room decline by only 3.1 percent overall. However, it is still great for the industry to start seeing monthly improvements despite the fact that most hotels around the world are still struggling due to the recession.

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