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Posted on: March 9th, 2010 by Jen Davies
As many have already heard, President Barack Obama has just recently approved the Travel Promotion Act. However, it now seems that many airline industry officials are worried that this bid to lure tourists to the country could actually backfire.
The United States travel industry is hoping that this new tourism law will reverse a decline in international travelers coming to the country in recent years and create jobs. However, others are saying that this measure could backfire. They go on to say that the United States is the only country that seems to think that it’s a good idea to charge people a fee in order to get them to visit their country.
President Barack Obama, just last Thursday, signed into law the Travel Promotion Act. This is a measure that will actually set up an 11 member board to develop a national multi-channel marketing campaign to draw foreign travelers and provide information on travel policies.
Although this may seem like a good idea, the problem is that this new advertising campaign is going to be paid, in part, by a new fee that will be charged to overseas visitors. This could be one of the first cases where a law in a country is actually trying to charge people more in order to get them to visit. Thus, it’s easy to see why people are saying this does not add up. On top of all of this, it’s also easy to understand how upset other countries are about this new scheme, which will cost their travelers even more money to visit the United States.