New reports now show that hotel room rates, revenues, and occupancy levels continue to fall for both the United States and the UK. For the United States, average daily rates have slumped by 5.9 percent to just $96.04, according to data from STR. The industry’s occupancy levels fell by 2.9 percent to just 48.1 percent. Revenue per available room for the week also decreased by 8.6 percent year on year to finish at $46.22.

Over the hotel chain segments, the upper upscale segment and the luxury segment were the only ones that reported any kind of increase in one or more of these metrics. The upper upscale segment’s occupancy rose 3.6 percent to 62.6 percent. This was followed by the luxury segment with a 0.7 percent increase to 61.1 percent.

In the UK, the combined data for October and November from PKF Hotel Consultancy Services showed that average room rate were down 7.8 percent from £65.66 in 2008 to £60.52 this year. Occupancy levels also dropped in the UK, down 3.5 percent from 71.4 percent to 68.9 percent. Room yield figures were also down 11.1 percent year on year.

However in London, the downward trend was finally starting to look up in terms of occupancy levels as it climbed 5.9 percent. The city’s hoteliers managed a 4.2 percent increase in room yields to £103.94 over October and November. The partner for Hotel Consultancy Services at PKF, Robert Barnard, said that this year has been very hard for the leisure and hotel industry. This is not a shocking fact given the current recession. Hopefully things will start to look up soon for the industry.